Are there rough seas ahead for the new Noah movie?
According to a new survey, 98 percent of faith driven consumers say they are disappointed by the movie.
“Faith Driven Consumers are eager to channel their formidable purchasing power toward entertainment choices that resonate with their values, and are keenly interested in the Bible-themed films that Hollywood studios are offering this year,” Chris Stone, founder of Faith Driven Consumer, said in a statement. “As such, moviemakers are positioned to realize large profits if they are successful in connecting with Faith Driven Consumers.
“However, our online survey finds that Paramount’s upcoming Noah film — widely reported to stray significantly from the core biblical message of the actual story – is going to face serious challenges resonating with Faith Driven Consumers, which could hurt the film’s bottom line,” Stone added. “In order to increase its commercial viability, Paramount would be wise to take another look.”
Faith Driven Consumer surveyed its supporters online over several days, and with more than 5,000 responses thus far, found that 98 percent are not “satisfied with a biblically themed movie — designed to appeal to you — which replaces the Bible’s core message with one created by Hollywood.” The survey’s current margin of error is 1.38 percent.
Noah stars Russell Crowe and is directed by Darren Aronofsky.