Tech company president: Integrating transit data, social media can help increase ridership

ATLANTA — Integrating transit data into non-traditional transit social media platforms is a key to expanding public transit ridership in Atlanta and cities nationwide, the president of an industry-leading transit technology firm told a business association here.

There are more than 4.9 billion unique mobile users and more than 2.7 billion social media users. To increase public transit use and improve the journey experience, transit systems should standardize and share their data with platforms people already frequent.

“We’re all using smartphones,” Mitch Skyer, president of Atlanta-based Passio Technologies told the Buckhead Business Association (BBA) on June 22. “There are better things we can do with our social media.”

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