Campaign signs? Election season is here

ATLANTA – They appear every election season – in front yards, on street corners and in abandoned lots: campaign signs.

They’re an important and ever-present part of campaigns for local, state and federal offices. But what role, if any, do they play in helping elect candidates?

While many experts agree that yard signs alone aren’t likely to cause voters to cast ballots for a particular candidate – especially in national elections – they do play a larger role in local elections.

If yard signs alone don’t necessarily translate into votes, they do work to reinforce a base of support for a particular candidate.

Read last year’s complete series here:

• What role do yard signs play in an election? (Part I)
• Campaign signs: ‘A very visible metric of political strength and organization’ (Part II)
• Campaign signs maintain relevance in digital age (Part III)