Dunwoody unveiling new brand

DUNWOODY – The city of Dunwoody is set to unveil its new brand “designed to evoke the recognizable and distinctive qualities belonging to Dunwoody” later this month.

“The new brand is a representation of Dunwoody as a forward-thinking, passionate, caring, and fun community,” Edie Damann, Dunwoody’s marketing and PR manager, said in a news release. “A unified brand strategy provides each of our organizations with the tools to deliver more impactful, stronger, longer-lasting messages while reducing confusion as to who is delivering the messages.”

The brand will be unveiled on Oct. 23 during the Dunwoody Music Festival.

According to the city’s branding website, “A city’s brand works in the same way as a product or service’s brand. A city’s brand, when communicated correctly, will stand for everything that is good and different about the city and represents what the city wishes to be known for.”

A recent survey of more than 1,100 Dunwoody and Metro Atlanta residents found that “traditional,” “friendly,” “conservative” and “safe” are the words people most associated with the city. “Liberal” was selected as the word that people least associated with the city.

“Creating a brand for Dunwoody has been a collaborative process with area residents, and our partner organizations representing businesses and local tourism,” Dunwoody City Manager Warren Hutmacher said in a news release. “This year-long process has enabled us to create a cohesive brand strategy that also catered to each partner organization’s unique mission.”

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